An astute Marketeer with strategic experience in the Sports Management and Travel sectors. 

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My experience in Sports Management, Marketing, and Operations gives me a deep understanding of the overall commercial function within a sporting organization and, although I have specialized in rugby, I have been exposed across sporting codes through current associations and relationships. 

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An accomplished negotiator and articulate individual with the keen ability to develop and implement strategic marketing direction, brand visibility, and operational systems. I have a high energy level and am determined, creative, yet practical, and focused. 

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Diligence, strong commercial ability, and people management has driven many of my successes within this field.

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Core skills and strengths include: 

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Sponsorship negotiation, activation, and amplification

Setting and implementing strategic marketing direction

Brand Management 

Commercial licensing and trademark management 

Exposure across sporting codes 

Stakeholder engagement and commitment 

Project Management 

Fan and customer activation, experience, and engagement 

Ignition and development of a brand to iconic status 

Digital platform development and management 

Development and initiation of innovative strategy 

Sports Marketing

Executive Producer on rugby documentaries 

Development and implementation of operational strategies

Development of policies and procedures to drive efficiency across the business

Budget and financial planning across business 

Leadership, development, and motivation

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Motto: Enabling sports brands to thrive